“Sexual health is not merely the absence of disease, dysfunction or infirmity. Sexual health requires a positive and respectful approach to sexuality and sexual relationships, as well as the possibility of having pleasurable and safe sexual experiences, free of coercion, discrimination and violence. For sexual health to be attained and maintained, the sexual rights of all persons must be respected, protected and fulfilled.”
Why Sexual Health Matters
Global STIs Outbreak
WHO estimates that annually there are 376 million new casesof the four curable sexually transmitted infections (STIs) among people aged 15–49.  Approximately 20%of these new infections are within the South-East Asia region. Sexual health screening is crucial to ending STIs outbreaks. 
The rise in popularity of dating apps and online dating has been directly linked to a surge in STIs.  A survey (Carpenter and McEwan, 2016) of college students shows that sex is listed as the third motivation for using dating apps. 
STIs have an adverse effect on the overall well-being of individuals beyond the immediate impact of the infection itself. STIs can causeinfertility in women, and cause stillbirths through to mother-to-child transmission. Regular screenings are crucial in ending the STIs outbreak. 
Now is the Time for Change
People are secretly anxious of contracting STIs, and are looking for discreet screening methods.
However, current services in the market failed to address these needs due to compromised privacy, social stigma, time, and costs.
People often disregard the importance of sexual and reproductive health.
“My mother always thinks that I don’t need to get cervical exams. People here are too sensitive and have little knowledge about sex education.” –– Participant 18, User Interview (2019)
Social stigma on sexual health topics due to cultural attitudes and religions.
Pelvic exams are considered routine for married women, but often seen as unnecessary and undignified for unmarried women.
Limited medical resources in South East Asia.
The South East Asia region has a chronic shortage of medical personnel: the average number of physicians in SEA is 0.6 per 1000, lower than that in developed economies such as the UK (2.8) and the U.S. (2.4).